How Workforce Development Drives Business Growth

Sep 6, 2024 | Listen

Michelle Arentz and Kathy Svetina talk about workforce development and how it can help your business thrive in the Help, My Business is Growing podcast.

For a growing business, investing in workforce development can be a game-changer. 

When you focus on training and enhancing skills, your team will grow professionally and succeed alongside your business.  And when the inevitable growth hits, having a well-supported team will be better equipped to handle all the new challenges that come with this growth. Of course, boosting your employees’ talents will go a long way in improving their morale but you can also look at it as an investment for your company’s future. 

So what is workforce development exactly? How does it look like and how does it work? 

What are the steps to take to implement it in your business? And how can you make sure that it’s working well for you?

Michelle Arentz: Workforce Development Consultant

In this episode, Michelle Arentz and I discuss strategies for workforce development, focusing on how intentional culture building can significantly impact employee retention and business growth. We also explore the importance of having a recruitment process and other practical HR tips on how small businesses can thrive.



Timestamps for this week’s episode

01:50 The negative effects of the lack of intentional culture-building

03:08 The Four core elements of company culture

26:18 The importance of employee happiness

37:40 Developing management skills in small businesses

43:50 One actionable step to move your company closer to your goals


The negative effects of the lack of intentional culture-building

High turnover and disengaged teams are just some of the common issues that can plague your company if you fail to intentionally build your culture. And these issues often lead to a significant drain on your resources. Another problem is that instead of recognizing and using the talent you already have within the organization, many businesses hastily turn to external hires, which can also be costly and time-consuming.

When you don’t have a clear grasp of who’s in your organization, you risk losing key talent and leaders, leading to unnecessary turnover – some of them might even be your best and your brightest. A lack of intentional culture building can also result in your teams working disjointedly on their own or in silos, which can harm your overall vision and bottom line. Finally, constantly seeking external solutions instead of developing internal talent is not only costly is also demoralizing for your team members who have so much to give. 

At the simplest level, what it feels like to work here is your culture. So what do you want your company to feel like versus what it actually feels like?

The four core elements of company culture

1. Aspirations

This is what your company stands for—your mission, vision, and values. It’s the image you share with the world, from your social media presence to the statements on your website. This is who you say you are as a company and what you strive to be.

2. Actions

Your actions need to reflect your aspirations. If you say your people are your greatest asset, then your everyday behavior should show it. Leaders and team members should be on the same page, working in ways that truly support the company’s values. If there’s a mismatch, people start to feel disconnected, and the company culture suffers.

3. Artifacts

These are the tangible aspects of your culture—the workspace, branding, and even the company swag. They should reflect your company’s values and commitments. For example, if you prioritize employee well-being, things like ergonomic furniture and a welcoming break room should be in place to support that.

4. Assumptions

These are the unwritten rules and practices that everyone just knows, even if they aren’t officially stated. For instance, you might have a policy that says everyone should take lunch breaks, but the unspoken rule is that most people eat at their desks to keep working. Or maybe there’s a written process that no one actually follows because “that’s not how we do things here.” New employees often notice these gaps, so asking them for feedback can help spot any inconsistencies.

“When you have the right people in the right seats, knowing how to do the right thing the right way at the right time for the right reasons, you will get to those results much easier than if all you do is light fires and then put them out.” –  Michelle Arentz

The importance of employee happiness

Keeping your employees happy is a big part of having a successful business, especially in smaller businesses when things are constantly changing. When employees are unhappy, it can affect productivity, hurt team spirit, and slow down your growth. This is seen most when you are. implementing new procedures or technologies.

To help your team stay positive and keep them engaged, keep them in the loop about any upcoming changes. Involve them from the beginning so they are not shocked by any changes. Share why these changes are happening and how they will benefit both your business and your employees. Keep communication lines open so they feel comfortable expressing their concerns and offer support to make the transition smoother. This way, you can help maintain a good work atmosphere and keep your team motivated, even when things are in flux.

You can't get to a destination if you don't know what it is.

Developing management skills in small businesses

Transitioning from hands-on work to leading a team in a small business brings a new set of challenges. As a business owner, you might excel at the hands-on aspects of your work, but managing others requires a different set of skills.

First, identify where your leadership skills currently stand. Assess your strengths and areas for improvement. Focus on core management skills like communication, emotional intelligence, and providing effective feedback. These are essential for leading and inspiring your team. If you find gaps in your skills, consider seeking support, such as a coach or HR professional, to help you develop these abilities.

For ongoing growth, surround yourself with other leaders and invest in continuous learning. Effective management means understanding both yourself and your team and making sure that everyone has what they need to succeed.

Actionable steps to implement workforce development in your company

To get started with workforce development, first, take a step back and think about where you want your business to go. What’s your ultimate goal? Get clear on what success looks like for you and how far you are from that.

Once you’ve got a vision, figure out what’s missing or what’s holding you back. With this in mind, you can make a plan to address those gaps and steer your company in the right direction.

Summary

  • High turnover and disengaged teams can drain resources if you don’t build your culture intentionally.  

  • The four core elements of company culture include its Aspirations, Actions, Artifacts, and Assumptions.

  • Keep your team happy by involving them in changes, explaining benefits, and maintaining open communication to keep morale up and ensure a smooth transition.

  • Leading a team requires different skills than hands-on work so identify your leadership strengths and gaps, focus on developing key skills like communication, and seek support or continuous learning to improve.

  • To start workforce development in your business, first define your business goals and vision, identify gaps, and create a plan to address them.

Transcript

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About guest – Michelle Arentz

Workforce Development Consultant 

Founder of Lazarus Learning

Michelle Arentz is a workforce development consultant and founder of Lazarus Learning LLC. She is a workforce MD, helping companies enjoy a healthy bottom line by focusing on strengthening their hiring, teams, leaders, and cultures. She has woven a career tapestry of over 2 decades between corporate learning and development in both Canada and the US as well as spending 7 years as a high school teacher.

Website: www.lazaruslearning.com

LinkedIn: www.linkedin.com/in/lazaruslearning

Email: advance@lazaruslearning.com


About host – Kathy Svetina

Kathy Svetina is a Fractional CFO for growing small businesses with $10M+ in annual revenue.

Clients hire her when they’re unsure about what’s going on in their finances, are stressed out by making financial decisions, or need to structure their finances to keep up with their growth.

She solves their nagging money mysteries and builds a financial structure with a tailored financial strategy. That way they can grow in a financially healthy and sustainable way.

Kathy is based in Chicago, IL and works with clients all over the US.

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