by Kathy Svetina | Mar 29, 2024 | Listen
A well-structured sales process is a cornerstone of B2B growth. It helps you and your team take control of the journey of your customers through your sales funnel – from initial interest to locking in the sale. But because B2B operations are more complex,...
by Kathy Svetina | Mar 22, 2024 | Media
Podcast: Lead Like a Woman Episode Title: It’s Not About the Numbers, It’s About the People With Kathy Svetina Host: Andrea Heuston Episode Guest: Kathy Svetina Episode Date: March 21, 2024 Listen Here: Apple Podcasts:...
by Kathy Svetina | Mar 22, 2024 | Listen
When times are tough, many businesses think about cutting their marketing spend. It’s a knee-jerk reaction to tighten the belt, reduce expenses, conserve resources, and weather the storm. However, what may appear as a prudent cost-saving measure in the...
by Kathy Svetina | Mar 8, 2024 | Listen
Do you have a customer-centric business, or is the focus on customers just lip service? While many companies say they are all about customer satisfaction, few manage to embed this mindset or philosophy deeply across all departments. But in today’s business...
by Kathy Svetina | Feb 23, 2024 | Listen
If you’re like most business owners, you probably started your business because you craved a life where work and your personal time meshed together in perfect harmony. But as your business gains momentum, reality often hits hard. Your growing business now...
