by Kathy Svetina | Jan 21, 2022 | Listen
In today’s fast-paced digital world, the average person is bombarded by hundreds of ads and other marketing materials on any given day. For businesses, it’s even harder for our messages to break through the blur of everyone else’s content. So how do...
by Kathy Svetina | Dec 31, 2021 | Listen
The end goal of many founders is to design a business that supports the life you want to lead, one that inspires, gives financial freedom, and provides time with our loved ones. In short, we want to build our business around our lives and not have our lives conform...
by Kathy Svetina | Dec 24, 2021 | Listen
Taxes can be seen as a necessary evil for many founders and business owners. They are a significant financial obligation and one you can’t afford to get wrong or mess up to protect your growing business. However, it is also possible to make taxes work for you...
by Kathy Svetina | Dec 20, 2021 | Listen
Going global is a great – and exciting – way to achieve next-level growth for your business. International expansion can spread the risk, grow your customer base, increase your revenues, and it will elevate your brand prestige as well! But, with the...
by Kathy Svetina | Dec 13, 2021 | Listen
In our daily work, whether on camera from home or in the office, we depend on our devices to connect with colleagues, suppliers, and clients. But there’s a challenge of appearing credible, especially for founders trying to grab attention. With more distractions...