by Kathy Svetina | Aug 5, 2022 | Listen
A good, strong, positive brand almost always guarantees that your business is thriving. Your brand represents your business and its values and helps you acquire new customers by establishing trust and satisfaction. But sometimes, your branding stops working and no...
by Kathy Svetina | Jul 29, 2022 | Listen
Copywriting is the art of using words, images, and videos to tell the story of your business. Its purpose is to provide information and, of course, generate sales. It talks about your products and services, explains why they’re helpful, and asks customers to...
by Kathy Svetina | Jul 22, 2022 | Listen
When employees with a growth mindset back your business, you’re one step closer to sustainable growth and success. These are employees who have open hearts and minds. They thrive on challenges; they take responsibility for their actions and see failure and...
by Kathy Svetina | Jul 15, 2022 | Listen
Business author, entrepreneur, and leadership guru David Cottrell once said, “The most important thing you do as a leader is to hire the right people.” And many of the best business leaders seem to agree, claiming that hiring the right people for the right...
by Kathy Svetina | Jul 8, 2022 | Listen
Simon Sinek said it best: “Happy employees ensure happy customers. And happy customers ensure happy shareholders – in that order.” Your employees are vital to the success of your growing business – especially when they are happy and productive. And...
